Friday, August 26, 2011

Activia

Activia is a brand of probiotic dairy products owned by Danone (known as Dannon in the United States). Activia is marketed as a beneficial health product, with a focus on improved digestion for both men and women. Activia products contain the probiotic bacterium Bifidobacterium animalis DN 173 010, but Danone predominantly uses the trade names Bifidus Regularis or Bifidus Actiregularis. Activia is classified as a functional food designed to address digestive health. Danone claims that the Bifidobacterium animalis helps relieve digestive discomfort and irregularity.

Activia Claims that you'd have to eat it THREE times a day for two weeks, before you notice any improvement in your digestive health. After the two weeks is up, a person would still have to consume it 3x a day to continue the benefits of the probiotics. I personally know a ton of women who "swear by" Activia and I cannot help but laugh. The cost of Activia is $6.99 for a twelve pack, Therefore a twelve pack would last for four days. That roughly amounts to $650 dollars a year, after taxes. Mind you, the light yogurt contains about 70 calories per 1 serving and the regular Activia contains about 110 calories per 1 serving. 3x a day @ 100 calories a serving for 365 days would equal 109,500 calories a year for "good digestion". I am not even mentioning sugar, sodium and saturated fat, but it sure seems like consuming and spending a lot to reap the benefits of Activia. A person would be better off educating them self on how to achieve a diet that is healthy and clean. Also, a person could buy a bottle of probiotics from a company like Swanson for two bucks for 60 capsules that deliver 3 billion CFU of beneficial bacteria per capsule. You do the math. Once again. . .Do not believe the hype!

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